Landlord approacching the short term rental for the first time can be lost, misguided and confused on what this business actually is and how it works.

Dear Landlord, please forget the (passive?) rental income of the Property Industry, you are in the Hospitality Industry and that's a completely different game!

The time for passive income is lost and not meant to be back any soon. Short let is pure active business.
Rumors say short term business can guarantee a better return of investment on property assets compare to the passive (which isn't that passive anymore) rental income. We can confirm that this is true if (and only) the business is done well and professionally. As any modern business in any industry, please bear in mind these fundamental bullet points to make any business work well:

1. Provide a top product in your market

2. Aim to have the best reviews you can have for your product and its customer service

3. Be ready for an unsteady income (one month very performing, following month less performing) and value your business with a time frame of 6 to 12 months.
   
   

Why and when short term stays do not provide the right return over time?

For instance, a one-bedroom flat on the same street may have a similar estimate on Airbnb, but the way the listing is managed can significantly impact its success in attracting bookings. Professional management makes all the difference, and key factors include: outstanding hospitality, excellent guest reviews, a well-crafted listing, high-quality staging and photography, dynamic pricing, and a proactive, business-savvy approach. While an amateur landlord might do well initially, they can struggle to compete with local professional operators who have refined their strategies. Without this level of expertise, they may develop misconceptions about the short-term rental market or face challenges in maintaining consistent bookings.

Under Westminster Apartments management, the 95% of the property do generate a yearly return higher than the rental income and often higher than those short term estimates many website predict. Those that do not generate the desired return, are mainly affected by factors such as a bad location, bad guest profile, uncontrollable property issues.